Web Analytics

Web Analytics gives you a complete picture of what is happening on your website and is an important part of your online marketing campaign, whether you are using organic SEO or PPC to drive traffic. Once installed on your website, web analytics can help you identify where most of your traffic is coming from and help determine the success of other online marketing campaigns. 

Web Analytics can go into an amazing level of detail, telling you which geographical location your visitors are coming from, what keywords you are being found under, how much traffic you are getting from other search engines and other sources, how many of these are converting into enquiries or an order, infact, almost anything you want to know about what is happening on your website, good web analytics can tell you. This can help you determine your return on investment for each type of online advertising spend and help you adapt and evolve your online marketing strategy for maximum benefit to your business.

Analytics can also help to identify what pages on your website are performing well for you and give you can indication of where to add new Calls to Action, or pages that perhaps visitors are exiting from straight away that may need additional work.  

One of the main web analytics programmes that we at Blue Cherry use is Google Analytics, this works by adding a piece of code to every page of your website including the thank you pages which a visitor would see after they have submitted a form. If you have your own existing web analytics package we are also happy to offer analysis and advice on this.